STARBUCKS IN COLOMBIA IS THAT REALLY NECESSARY?

January 14, 2014

starbucks-juan-valdezIt was announced back in Oct of 2013 that Starbucks the coffee café from America was going to open 50 stores in Colombia WHOPPEE. Somehow I can’t see even the most sophisticated of Colombians going up and ordering a Caramel Macchiato from 8800 Pesos to 10400 Pesos. I know the economy is improving but this isn’t the United States where spending stupid money on exotic coffees is considered being cool. They sell Colombian Coffee in America for around 25,000 pesos for an 8 ounce bag. Most people down here find 8000 pesos expensive. But if they succeed in coming down here the availability of good coffee in the supermarket for the average Colombian will decrees and they will have to drink substandard coffee or change their habits. I’m an American and have lived here for two years and have subtle price increases and lower quality fresh food recently. Some can be blamed on the weather which has been very wet but I think most can be blamed on big American companies coming down here and buying up the good stuff and sending out of the country. Most of Colombia would be considered below middle class but the desire to be like America causes people to use the easy availability of credit to try and live that style. They should take a real close look at my country and see how many poor people there really are. Well that’s enough complaining from Jeff for today this is Flounder saying CIAO from Medellin Colombia.

One Response to “STARBUCKS IN COLOMBIA IS THAT REALLY NECESSARY?”

  1. valerie said

    when star bucks opens let me know if it take off as expected

    Like

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